Description

The Big Book of Color is a hard book to top––one of the all time best selling titles in its field––but this companion edition does just that! The New Big Book of Color features a huge new crop of recent designs, creating a deluxe, full–color volume packed with numerous superior designs.

This reliable, one–stop resource shows the best work of top graphics designers from more than five hundred firms across the United States. A treasure trove of inspiring ideas and ongoing reference for anyone concerned with logo design for corporations, retail establishments, restaurants, entertainment venues, and organizations of all kinds, this book also definitely belongs near the drawing board of any student who is seriously preparing for a graphics design career.

The New Big Book of Color examines projects in even greater detail than The Big Book of Color with commentary from David E. Carter oh why each piece works well, as well as color formulas for print and web. Some projects also include commentary from the designers on what their ideas when creating the piece.

The sections are based on descriptions of the color combinations used on a given piece.

Complimentary

Contrasting

Feminine

Masculine

Childlike

Lively

Peaceful

Hip

Cool

Warm

Natural

Retro

Fun

Classic

Monochromatic

About the Author

A noted authority on the subjects of graphic design, logo design, and corporate branding, David E. Carter has produced over 100 best-selling books in those fields, including The Big Book of Logos, The Big Book of New Design Ideas, and The Big Book of Business Cards. He is currently working on several new corporate identity books.