Description

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In the current economy, prospective brides, party givers, and commercial businesspeople are looking for ways to create their own sophisticated floral arrangements rather than hire expensive third parties. Featuring a well-known designer's foolproof methods, this lush guidebook brings readers into the world of the professional with secrets, tips, and formulas for great design, including step-by-step instructions on everything from Classic English design to Exotic Tropical design. With more than 400 color photos detailing dozens of start-to-finish arrangements, the book provides a beautiful display of finished projects for readers to replicate. It also guides them through the basics of opening a flower shop or becoming a professional flower designer.

About the Author

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Michael Gaffney teaches great floral design, as well as the economics, marketing, and philosophy behind a successful career in flowers. He has appeared on numerous television shows and has designed for many films, weddings, and special events across the country. He lives in Milwaukee, Wisconsin.

Praise For…

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''Michael Gaffney has created a wonderful book on not only how-to designs but a look into the real world of the professional designer."  —Twin Cities Monthly