About the Author

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Emily Hayday is a Lecturer at Loughborough University London, UK and is based within the Institute for Sport Business.Holly Collison-Randall is a Senior Lecturer at Loughborough University London, UK and is based within the Institute for Sport Business.Sarah Kelly OAM is an Associate Professor at the University of Queensland, Australia, a Visiting fellow at Loughborough University London, UK and a non-executive director in the sport and tourism sectors.