Description

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For entrepreneurs in the creative fields, decision making is both a necessity and an art. Applying creativity to strategic decisions requires skills developed over time. This textbook provides arts entrepreneurship students a series of case studies centering on decision-making models applicable to launching and sustaining arts businesses.

Each case set in the book focuses on a particular arts entrepreneur within the context of a range of creative businesses, from performance to videography. To facilitate classroom adoption, the authors provide expert guidance on getting the most from case-study-based learning. Additional features include insights into the key decision-making models in each case, analysis by a leader in the arts entrepreneurship education field on the factors forcing a decision, and a broad view on the arts ecologies surrounding each example.

Suitable for students in arts management programs as well, this book introduces readers to case-based learning via practical examples that give students insight into strategic decision-making in the creative industries.

Extensive teaching notes are available for instructors. To gain access, visit www.routledge.com/9781032539577.

About the Author

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Gary D. Beckman is Director of Entrepreneurial Studies in the Arts at North Carolina State University, USA.Karl Androes is co-founder of Whirlwind Performance Company, which became Reading In Motion, in Chicago.