About the Author

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Professor Dr. Peter Zec is the founder and CEO of Red Dot. He has been active for over 20 years as a communications and design consultant for numerous companies, and lectures throughout the world in design-relevant topics. As an expert on the international design scene Zec is the publisher of the Red Dot Design Yearbook and the International Yearbook Communication Design. He resides between Essen and Berlin, both in Germany.