Description

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A reference work that comprehensively analyses basic graphic design principles, with 60 essential rules for creating unique designs and ensuring a design message resonates with a specific audience.

Graphic Design Rules is a book that comprehensively analyzes graphic design, starting from the most basic principles. While everyone has their own design habits, there are some common rules that every designer should pay attention to and follow, to ensure an effective and attractive composition. This book introduces readers to over 60 of these rules, organising them into three categories -color, type & typography, image and shape- and showing them how they are implemented in 40 projects. Readers also learn about the seven fundamental principles that guide the choice of color, layout and font and act beneath the surface to make the work stable and balanced. They see how artists and designers use colour to portray mood, light, depth, and point of view, while images throughout the text show how designers apply these basic elements to create logos and graphics for unique brand identities. With tips indicating what not to do to ensure a design message resonates with a specific audience, this book will help readers tell their story in a more engaging and evocative way.

About the Author

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Wang Shaoqiang is a best-selling author, professor at the Guangzhou Academy of Fine Arts in China, and doctoral supervisor at the College of the Arts and Humanities of the Macau University of Science and Technology. A prolific editor whose titles focus on design, art, and lifestyle, he has lectured at numerous universities, design academies and organisations and has been a jury member for China's most prestigious design and illustration awards.